The Man Behind the Bowl

Every revolution needs a leader. Every bowl needs a crunch.

Elias Holmen

Meet Elias "Sential" Holmen

It was a cold morning in Cyprus when Elias Holmen made a startling discovery: the world lacked a cereal that was truly essential.

Friends started calling him "Sential" because he wouldn't stop talking about the essential nature of oats, honey, and dried fruits. He took it as a sign. Combining his name with his destiny, Eliasential was born.

As a self-proclaimed "Cereal Visionary," Elias has dedicated his life (and his kitchen) to crafting the perfect blend for the Winter Fair. He believes that breakfast isn't just a meal—it's a spiritual experience priced competitively at $2.99.

"Something there's nothing you can do but weep, mourn and eat Eliasential."

— Elias "Sential" Holmen